By JESSICA DaMASSA, WTF HEALTH
What does digital transformation appear to be at a world healthcare large like Pfizer? Lidia Fonseca, Pfizer’s Chief Digital & Know-how Officer, shares her technique for constructing the life sciences firm’s digital knowledge and expertise options, together with her fascinated by digital therapeutics, digital diagnostics, and digital biomarkers. As Lidia places it, this isn’t about making an attempt to easily implement a “digital technique,” however is, as a substitute, about constructing a “enterprise technique for digital world.”
There’s most likely no higher story that illustrates how that “enterprise technique for a digital world” is enjoying out than the fascinating instance of how Pfizer’s Digital group helped speed up the event of the Covid19 vaccine and oral remedy. Lidia takes us inside and talks by means of how her group used tech to securely speed-up every little thing from improvement timelines to scientific trials and even go-to-market in areas across the globe that have been experiencing outbreaks.
Past the tech group’s means to successfully wield knowledge that modified the sport when it got here to Covid, Lidia additionally shares what’s subsequent for the pharma co in relation to digital well being and digital medicines. Past the capsule? Across the capsule? As a substitute of the capsule? What’s Pfizer’s place on digital therapeutics because it continues to work to carry new breakthrough medicines to sufferers? We get into all of the methods digital and expertise are manifesting themselves inside a corporation like Pfizer AND get Lidia’s finest recommendation for different healthcare organizations who’re redefining their companies with expertise.
