In late Summer time 2021, I began a strategic planning undertaking with a brand new shopper group. Throughout the preliminary assembly, the Govt Director and I caught up a bit. This Govt Director had beforehand been a Co-Govt Director for a shopper group I labored with in the beginning of my consulting follow.
In some unspecified time in the future throughout our dialog, the Govt Director shared with me what occurred after I accomplished my undertaking with their former group, and the way issues have shifted through the years.
Thoughts you, the Co-Govt Administrators each wrote a shopper testimonial for me, nevertheless it was a deal with to listen to how this group was capable of transfer ahead. I nonetheless keep up a correspondence with this group by way of their e-newsletter and social media.
In some unspecified time in the future, your relationships along with your shopper organizations will come to an finish.
And through the years, I’ve slowly reached out to former shopper organizations simply to ask them how issues has gone for them for the reason that undertaking ended.
No expectations for future work, and no expectations for referrals. I additionally share their occasions and assets in my newsletter and on social media.
That is one of the simplest ways to observe up with former purchasers.
I don’t make it a behavior of selecting tasks that don’t align with my values. Due to this, I’ve an invested curiosity in what occurs subsequent for my purchasers. Any ahas, successes, or hiccups, and what they’ve realized alongside the best way.
If there’s a possibility to work with a shopper group once more, I like to recommend reflecting on the project and your engagement with them first.
However that’s not the aim of this Ask Nicole put up.
Once you work with organizations who’re mission and values aligned, it’s simple to develop into invested in what occurs subsequent. You need them to succeed when you cheer them on from the sidelines.
So examine in in your former purchasers. How how issues are going, and be real about it. They’ll almost certainly be completely satisfied to listen to from you.
And in the event that they do want your companies once more, that’s at all times a plus.
Elevate Your Voice: How do you observe up with former purchasers? Share beneath within the feedback part.
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