The headline information that may be gleaned from the examine is that, in 2022, engagement rings are the most-searched-for piece of jewelry through Google within the UK. The case examine additionally discovered that maybe unsurprisingly, 30% of all jewelry searches have been for engagement rings.
Engagement rings additionally accounted for greater than half of all ring-specific searches. In different phrases, on the time of the examine, the vast majority of rings offered have been bought by individuals who have been about to suggest to their family members.
The second most-searched-for piece of jewelry have been rings that have been both plain gold or gold rings that contained diamonds.
In third place got here earrings. 40,000 individuals within the case examine looked for diamond earrings, in contrast with 15,000 searches for gold earrings.
Marriage ceremony rings made up simply 11% of all of the jewelry searches, suggesting that many individuals are getting engaged, however not married. This could possibly be right down to a variety of causes, together with weddings being postponed through the pandemic, individuals preferring longer engagements to allow them to save lots of extra money for his or her particular occasion, and other people wanting longer engagements to make doubly certain they’ve dedicated to the correct individual, or {couples} merely breaking off engagements for quite a lot of different causes.
When it got here to necklaces, there have been 22,000 searches for diamond necklaces in contrast with 40,000 searches for gold necklaces. After all, there shall be some crossover right here, as a lot of these diamond necklaces may also be set on gold chains.
If we are able to retrieve something from this infographic, it might be that individuals wrestle to make up their minds. However the backside line is that individuals nonetheless appear to agree that diamonds are endlessly, and they’re the final word image of the steadfastness and hardiness of affection.
They’re unbreakable, glitter in even a darkish room, and may say a thousand phrases when the individual providing it can’t. For a lot of, gold – nonetheless fairly – is just a canvas for lovely diamonds.
The case examine for this infographic was carried out by Diamond Vendor Direct, a highly-experienced provider of high-quality jewelry and diamonds, based mostly within the coronary heart of Birmingham, UK’s well-known Jewelry Quarter. Initially a wholesaler dealing instantly with the jewelry business for over 30 years, the enterprise opened its flagship retail premises in 2005.
Diamond Vendor Direct’s jewelry showroom shares over 6,000 merchandise, together with tons of of designs from hand-picked native craftsmen.
This enticing infographic summarises the outcomes of an interesting case examine carried out by UK-based diamond specialists, Diamond Vendor Direct (https://www.
