I have been a longtime fan of It Cosmetics’ merchandise, and the beloved Confidence in a Cream moisturizer ($37), Bye Bye Under Eye brightening cream ($37), and Hello Lashes+ volumizing mascara ($20) are all a part of my common rotation. The model’s formulation are crafted with the steering of dermatologists to place pores and skin well being and efficiency on the forefront, and the most recent addition to my routine—It Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick ($24)—is direct proof of that.
Because of the stick’s No-Tug Know-how™ and ultra-blendable components, you’ll be able to apply a couple of swipes for a simple, barely-there look or add on some further layers for a extra intense smoky eye—all with out tugging on the fragile pores and skin round your eyes. It gives all-day put on with no crease in sight.
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I have been testing the Superhero sticks for a couple of months, and have been endlessly impressed by how simple they’re to make use of. Like, why hassle with a brush and powder components once I can simply swish on a pop of coloration? No mixing, no fallout, and no feeling like I ought to have gone to magnificence college to drag off assertion shadow.
My go-to shade is “Tremendous Slate,” a pearly taupe that makes my hazel eyes look brighter and would not really feel too darkish or too gentle. Plus, it provides me the right quantity of shimmer that appears lovely by itself and provides dimension once I apply it on prime of different eye make-up. I’ve worn these things all day lengthy—from work breakfasts to late-night dinners and drinks with buddies. The components stays put irrespective of how a lot cry-laughing you do, or how sweltering the LA solar is (very sweltering).
Here is what my eye make-up appears to be like like after eight hours of labor (together with a sunny brunch exterior):
Like all of It Cosmetics’ merchandise, its eyeshadow is enriched with pores and skin health-boosting components, like hydrolyzed collagen, (which may help enhance elasticity and easy out wonderful strains), caffeine (this combats irritation and puffiness), and tri-peptide advanced (which helps maintain pores and skin plump and easy). So, on prime of being an incredible cream eyeshadow components, you additionally get an infusion of anti-aging components that work their magic each time you apply. That is a fairly candy cherry on prime.
The shadow has a not-too-shabby 4.6-star score on the It Cosmetics web site, with tons of of enthusiastic opinions from buyers. One writes, “This stayed on even after a 90-minute therapeutic massage!” They proceed, “That is my new perpetually eye shadow! I not often use eye shadow given my deeply hooded eyes however after studying some encouraging opinions I went for it.”
And whereas I can not communicate to its endurance in the case of exercises, one reviewer claims that it would not budge: “I’ll by no means return to a watch shadow palette. This goes on tremendous easy and lasts all day even whereas understanding. I’ve already positioned a second order and considering of subscribing to avoid wasting.” I do know I will be doing the identical factor.
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