Roche Pharma India has launched a cell affected person app for these collaborating in its most cancers help programme.
The corporate’s flagship affected person help programme Blue Tree caters to most cancers, haemophilia and uncommon illness sufferers. Over 11,000 sufferers are at the moment enrolled on this programme.
A brand new companion cell app known as Blue Tree 2.0 is bettering entry to the companies of this programme. Roche India developed the app collectively with sensible know-how firm MOURI Tech.
WHAT IT’S ABOUT
Sufferers at the moment enrolled within the Blue Tree programme can now request drug help and ebook knowledgeable consultations and diagnostic help companies reminiscent of genomic profiling through the cell app.
Obtainable on each Android and iOS gadgets, the Blue Tree app additionally delivers notifications about upcoming infusion schedules and different appointments, reminiscent of for diagnostic testing and counselling.
Its different options embody digital programme enrollment, reserving doorstep medicines supply, and entry to funding help and correct and verified details about ailments.
Sooner or later, Roche India will provide you with comparable apps for healthcare suppliers, hospitals and distributors.
WHY IT MATTERS
The launch of Roche India’s latest affected person app will not be not solely bettering sufferers’ and docs’ experiences with the Blue Tree programme however can also be increasing the dimensions and attain of the programme, particularly for these residing in distant communities. Additionally it is enabling sufferers to handle their programme journey by their cellphones.
To make the expertise extra built-in, Roche has tapped Tata 1MG to handle the companies carried out by Blue Tree. It additionally partnered with Vardhaman and IMS for last-mile medication deliveries.
THE LARGER TREND
Final 12 months on the peak of the pandemic, Roche India launched the REACH cell app to help the emotional well-being of healthcare professionals. The app gives entry to counselling classes and self-help content material, in addition to self-assessment instruments on work-related challenges, parenting and relationship points, wellness, and self-development.
