People Are Likely to Mask If They Think They Look Better

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Plenty of things decide whether or not somebody chooses to put on a masks at this stage of the pandemic: their health, their danger tolerance, the place they’re, who’s around them—and, based on a latest examine, how enticing they suppose they’re.

The study, which was printed in January within the journal Frontiers in Psychology, discovered that individuals who suppose they’re enticing are typically disinclined to put on masks. That appears to be as a result of individuals who suppose they’re handsome don’t imagine masks improve their look, whereas the alternative could also be true for individuals who don’t suppose they’re as enticing, the researchers concluded. (A number of cultures even have slang phrases for individuals who put on masks to look higher or conceal their full faces, the authors observe. Within the U.S., it’s generally known as “masks fishing.”)

For the examine, a group of researchers in South Korea recruited U.S. adults to take a number of surveys. Within the first, 244 individuals answered questions on their self-perceived attractiveness and the way they thought sporting a masks affected their look. Then, researchers advised the members to think about they’d a job interview and requested whether or not they would put on a masks within the interview in the event that they didn’t need to.


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“People with larger self-perceived attractiveness have been much less prone to endorse the assumption that mask-wearing enhances their perceived attractiveness, which additional dampened their mask-wearing intention in job interviews,” the authors write. In different phrases, individuals who thought they have been handsome didn’t need to detract from their look by overlaying their face.

Learn Extra: How COVID-19 Changes the Heart—Even After the Virus Is Gone

In one other experiment, the researchers posed comparable questions on masks and look to 442 individuals. They requested half the group to think about they’d a job interview (a comparatively high-stakes scenario) whereas the opposite half imagined they have been strolling a canine (a extra mundane exercise). Each teams have been then requested if they’d select to put on a masks of their given situation.

They discovered that individuals have been extra prone to say they’d put on a masks in the event that they thought it will make them look higher, and that development was extra obvious within the high-stakes job interview situation. This discovering, the authors write, suggests that individuals’s masking choices are at the least partially primarily based on how a lot they care about trying good in a given scenario.

The need to look enticing might even be as influential as the need to remain wholesome. Of their surveys, the authors additionally requested individuals how a lot they feared COVID-19. Individuals who thought masks made them look higher have been roughly as prone to cowl up as those that have been petrified of the virus.

With COVID-19 masks mandates largely a factor of the previous within the U.S., it’s vital for researchers and public-health authorities to know why individuals are—or usually are not—continuing to wear them. Stopping illness is, in fact, a serious motivator. However so, it seems, is trying good.

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Write to Jamie Ducharme at jamie.ducharme@time.com.

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