Growing momentum in prenatal tech highlighted at national ob/gyn meeting

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pregnant woman looking at tablet

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For the reason that Nineteen Thirties, prenatal look after pregnant folks has seemed basically the identical: a sequence of 12 to 14 in-person obstetrician visits delivered by a health care provider or different well being care supplier in an workplace. With sufferers and well being techniques changing into more and more advanced, and with extra folks accessing smartphones and different applied sciences, the time is ripe to rethink the perinatal care mannequin, panelists stated on the annual assembly of the American College of Obstetricians and Gynecologists (ACOG) in Might. 

One panel centered on bigger problems with know-how whereas one other mentioned digital startup firms created for pregnant Black folks and pregnant folks of colour. Here’s a abstract of their remarks, which might tip off journalists to fascinating tales to pursue.

1 / 4 of sufferers don’t entry prenatal care within the first trimester of being pregnant, when docs might intervene for any troubling indicators, stated Alex Peahl, M.D., an ob/gyn with the College of Michigan. There’s an growing burden of maternity care “deserts” and an growing fee of diabetes and psychological well being situations, she stated. Moreover, social companies might not meet folks’s academic wants or the social assist they’re searching for. Worse, she famous, Black and Indigenous folks, in addition to these dwelling on low incomes, are two to 5 occasions extra more likely to die in childbirth.

“Suffice it to say, now we have a prenatal care high quality subject in america,” Peahl stated. 

Tech-enabled prenatal care may also help obstetricians and others higher determine danger, she stated. Automated intervention suggestions included into digital well being data may also help be sure that clinicians provide specific companies to every affected person, not simply once they keep in mind. Some already are constructed into hospital data techniques like Epic, or clinicians might create their very own checklists primarily based on their distinctive affected person populations to make sure that once they’re managing a brand new symptom like hypertension, they don’t overlook different routine testing that must be accomplished.

Digital visits may also help join sufferers with companies they want, permitting sufferers to attach with a supplier wherever at any time, Peahl added. Suppliers can also make use of applied sciences like on-line despair screenings and distant blood strain monitoring techniques for antenatal testing to judge the well-being of the fetus late in being pregnant. Digital wraparound companies may very well be added to offer training or case administration. On-line peer assist teams might additionally assist. 

ACOG is within the midst of constructing a brand new, tech-enabled mannequin of prenatal care they hope to launch later this yr, Peahl stated. To remain abreast of this, see ACOG’s Redesigning Prenatal Care Initiative website

Deliver a vital eye to digital tech

There’s a false impression that solely a sure portion of pregnant sufferers can entry know-how, stated Adam Lewkowitz, M.D., and ob/gyn at Brown College. Reproductive-age pregnant persons are essentially the most technologically-savvy demographic within the U.S., he famous, with smartphone possession and residential broadband web entry practically common. “It’s not a query about whether or not sufferers can entry digital well being intervention, it’s a query of which of them they’re accessing,” he stated.

A lesson he gave to colleagues additionally holds weight for journalists: It’s vital to evaluate the credentials of a digital know-how for pregnant folks comparable to an app, as only a few of them are evidence-based. For a clue, have a look at who makes it. If there’s a board-certified ob/gyn or supplier of prenatal care behind it, it’s most certainly going to be correct, he stated. Nevertheless, sufferers are gravitating to brief movies on Instagram or TikTok created by individuals who seem like them or have related experiences.

Tech startup firms for pregnant folks of colour

With non-Hispanic Black folks experiencing a number of the highest charges of maternal morbidity and mortality in america, various femtech firms have emerged to offer assist for them by perinatal care and being pregnant, one other panel of consultants stated at ACOG.

Many well being info apps associated to being pregnant that docs beneficial previously offered simply info, whereas newer applied sciences join what the affected person is aware of, does and experiences again to work being executed within the clinics, stated Audra Meadows, M.D., M.P.H., an ob/gyn with the College of California, San Diego. 

Panelists highlighted a number of firms, many began by Black founders, listed right here in alphabetical order. Journalists might discover good tales talking with a number of the founders or customers of those applied sciences, and physicians might use it to learn how or if customers’ experiences could also be influencing being pregnant and beginning outcomes.

  • Babyscripts – A digital platform and app to offer reminders and checklists by prenatal and postpartum phases, and a content material library of data in English and Spanish. A blood strain monitoring instrument within the platform for postpartum sufferers that sends affected person data to docs at UC San Diego helps ob/gyns higher perceive when intervention is required, Meadows stated.
  • Cayaba Care – A digital platform providing home-based customized being pregnant assist between OB visits, together with maternity navigators to go to sufferers at house or just about.
  • Cityblock – A membership mannequin program coated by insurance coverage firms by which pregnant folks can get entry to medical, psychological and social care anytime the place they’re.
  • Emagine Solutions Technology – A digital platform with built-in medical units comparable to a handheld ultrasound gadget that connects to a cellphone or pill, and apps that monitor well being traits and alert for irregular values.
  • Health in Her HUE – A digital platform that connects Black folks and other people of colour to culturally competent, delicate well being care suppliers. 
  • Irth – An app offering opinions and rankings of ob/gyns, hospitals and pediatricians written by folks of colour. Info is out there in English and Spanish.
  • Mae – A digital platform and app providing being pregnant and postpartum assist, weekly well being monitoring, customized way of life and care suggestions, and entry to culturally competent consultants. 
  • Mahmee – A membership platform providing assist and companies for being pregnant and postpartum care from registered nurses, doulas, lactation consultants, psychological well being coaches, nutritionists and care coordinators.  
  • Maven – A digital platform and digital care mannequin that works with employers, well being plans and people providing companies comparable to on-demand appointments, customized training content material and a care advocate.
  • MOMentum Park – A digital platform providing companies comparable to a prenatal program centered on the holistic prenatal wants of expectant mother and father and their newborns and a program that brings child provides to households with an toddler in a neonatal intensive care unit. 
  • Wolomi – A digital platform and app with free and paid membership fashions that features digital group teaching and neighborhood discussions, referrals to culturally competent well being consultants, weekly suggestions and assessments, and extra.

Assets

Specialists for tales on prenatal tech



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