An artist swaps her head with everyday objects in a musing on consumerism

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Amazon Girl affords an amusingly surreal tackle senseless materialism and on the spot gratification readymade for our age of inexhaustible on-line procuring. For the piece, the Vienna-based multimedia artist Anna Vasof creates a sequence of ‘head-missing magic tips’ whereby she digitally trades her personal head with components of on a regular basis objects, together with a smartphone, a teabag and a vacuum cleaner. Filmed throughout lockdown intervals in 2020 and 2021 – a time when dependence on Amazon.com was at an all-time excessive for many individuals across the globe – every vignette is entertaining but additionally considerably discomforting, hinting on the trade-offs inherent to all-consuming consumerism.



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