Boston-based wearable health firm WHOOP introduced it expanded its language choices and international footprint, now transport to 56 markets worldwide, together with Hong Kong, Bahrain, Korea, Saudi Arabia, Qatar, Israel, Taiwan and Kuwait.
WHOOP’s wearable well being tracker collects physiological knowledge on coronary heart charge, sleep, restoration and pressure. Customers even have the choice to trace their menstrual cycle. Its corresponding app shows well being analytics and a journal that helps customers monitor self-reported habits, and provides personalised teaching.
The corporate additionally introduced that its app is obtainable in Italian and Latin American Spanish, along with its present choices in English, German and French. In a press release, the wearables firm stated extra languages can be out there quickly.
WHOOP appointed three new executives to its management group to assist its development, together with Ed Baker as chief development officer, Michener Chandlee as chief monetary officer and John Sullivan as chief advertising officer, who was promoted from inside.
Baker was previously a pacesetter at Fb and Uber, and based AnyQuestion, a platform that solutions customers’ questions on numerous matters comparable to sports activities and well being and wellness.
Chandlee beforehand held the positions of chief danger officer at Nike and CFO of Nike’s international market. He was additionally CFO of sportswear producer and retailer Fanatics.
“WHOOP is experiencing exceptional development and momentum, notably in new markets all over the world. We’re excited to open these new markets and supply over 125 million individuals with entry to WHOOP,” Will Ahmed, founder and CEO of WHOOP, stated in a press release.
THE LARGER TREND
In 2020, the corporate earned unicorn standing after closing a $100 million Collection E spherical, bringing its valuation to $1.2 billion.
Lower than a yr later, the wearable-tech firm raised a whopping $200 million in Series F funding, bringing its whole increase to $400 million and boosting its valuation to $3.6 billion.
WHOOP acquired sports technology startup PUSH lower than a month later. PUSH provided wearable sensors that may be positioned in a number of locations on the physique to assist athletes and their trainers quantify weightlifting efficiency.
In 2022, WHOOP eliminated 15% of its workforce, affecting each division within the firm. The corporate famous that the financial atmosphere created new challenges and uncertainty.
Final yr, the corporate introduced a partnership with OpenAI to leverage GPT-4 for its WHOOP Coach generative AI platform. Coach makes use of a WHOOP member’s objectives, efficiency science and biometric knowledge to generate individualized and conversational responses to well being and health questions.
