Within the scientific well being world, you are able to do cutting-edge analysis or you’ll be able to supply nicely established recommendation, nevertheless it’s difficult to do each. Personalised diet firms like Zoe attempt to trip each horses on the identical time. On the one hand, Zoe is a analysis undertaking, within the fixed strategy of analysing its customers’ knowledge and on the lookout for new insights. On the opposite, it’s already giving customers recommendation based mostly on its work in progress.
Article for the Observer
