BY JESSICA DaMASSA, WTF HEALTH
Healthcare wants to maneuver into 2022 and get away from the one-size-fits-all method that healthcare takes nearly in every single place and, as a substitute, deal with individuals like who they’re issues.” That’s the problem coming from SameSky Well being’s founder & CEO Abner Mason whose enterprise helps a few of healthcare’s most infamous “one-size-fits-all-ers” (well being plans) enhance the way in which they interact with various populations.
SameSky has constructed a proprietary tech platform that creates an ‘n of 1’ method to member engagement that’s centered on utilizing knowledge to grasp who every particular person member is at a “cultural” stage which, as Abner defines it, isn’t just about ethnicity or race, however about ALL the components that go into how an individual comes to a decision about whether or not or to not search care, the place to get that care, and who they in the end belief to ship it.
You may name it “micro-targeting-at-scale” and Abner compares it to the way in which Netflix customizes film suggestions primarily based on what it learns about its customers. SameSky is hoping to attain the identical stage of consumer-focused customization amongst Medicaid populations, and is working with a number of the largest names within the biz (UnitedHealthcare, Anthem, Humana and others) to tailor an annual “journey” to every member that helps members construct belief with their plan, helps the plan get to know their members, and, ultimately, helps each the plan AND the member fulfill mutual wants on the subject of getting issues like annual well being screenings accomplished.
Will we finally get to a extra equitable and personally-tailored healthcare system? Stick round till the previous couple of minutes to listen to what Abner finds thrilling about a number of the new federal rules that impression well being knowledge assortment and what he sees as their big-picture impression on the way forward for well being fairness. PLUS, a bonus for all those that might have been questioning: What prompted the title change to SameSky Well being from ConsejoSano?? Is that this REALLY as a result of Matthew Holt might by no means pronounce it? The stunning backstory is revealed!
