FemTec Well being introduced Monday it had acquired diet platform Nutrimedy, the newest in a spate of offers from the ladies’s well being startup.
Nutrimedy permits customers to take images of their meals to log their meals and gives diet suggestions. FemTec mentioned it’ll combine the software into its Superior Lady direct-to-consumer platform, which sends merchandise like at-home assessments and dietary supplements to prospects’ properties and offers telehealth visits.
The information comes a few week after FemTec announced it had purchased Ava AG, maker of a wearable that goals to detect the consumer’s fertility window.
“For a lot of well being circumstances, diet is a key, however usually uncared for, part,” Kimon Angelides, founder and CEO of FemTec, mentioned in a press release. “Including Nutrimedy’s sturdy, evidence-based scientific diet platform to the Superior Lady program can be a game-changer for our subscribers. Whether or not it is to optimize being pregnant planning, handle menopause signs, or for normal wellness and prevention, analysis exhibits girls are in search of personalised, science-backed dietary help that is simple to make use of and that they will belief.”
THE LARGER TREND
Based in 2020, FemTec officially launched in October 2021 with greater than $38 million in investor {dollars} and one other three acquisitions: magnificence field firm Birchbox, cosmetics firm Mira Magnificence and social advertising platform Liquid Grids. It introduced its direct-to-consumer program earlier this year.
Digital girls’s well being startups have steadily grown in funding over the previous few years, although consultants argue there’s more opportunity in the space. Reproductive and maternal well being was the fifth-highest funded scientific space in Rock Health’s investment report on the primary half of 2022, bringing in $0.6 billion to this point.
In the meantime, there are a selection of women-focused digital well being firms. Maternal care startups Cayaba Care and Mahmee raised Sequence A rounds this 12 months. Ruth Well being, which offers digital pelvic-floor bodily remedy, C-section restoration and lactation consulting, announced $2.4 million in seed funding in April. Evernow lately raised $28.5 million for its menopause-focused service.
Different women-focused digital well being firms embrace Alpha Medical, Tia and Maven Clinic.
ON THE RECORD
“Nutrimedy was began with the mission to enhance entry to diet in healthcare and make it considerably extra personalised and actionable in our hectic every day routines. Inside the subject of diet, conflicting and complicated misinformation is pervasive and prevents most individuals from making one of the best resolution for his or her particular person well being,” Nutrimedy CEO and cofounder Karolina Starczak mentioned in a press release. “That is very true in girls’s well being, the place fast fixes and false guarantees stop girls from accessing viable options to their medical and dietary wants.”
