By JESSICA DaMASSA, WTF HEALTH
At Dreamforce 2022, Salesforce’s large annual consumer convention, “real-time information” was THE matter of dialog because the tech firm launched a brand-new platform throughout its strains of enterprise to assist make one of these information integration-plus-analytics “magically” simple. I caught up with Salesforce’s EVP & CRO of International Well being & Life Sciences, LaShonda Anderson-Williams, simply after her division’s keynote to search out out extra about how the brand new platform (known as Buyer 360 for Well being) is meant to affect what we are able to do with well being information, notably within the realm of bettering well being fairness and entry to care.
By no means thoughts the precise new product options – telehealth integration, well being scoring, longitudinal affected person data, advertising and marketing integrations, and many others. – the sum-total of their potential affect is meant to not solely enhance the best way healthcare understands its sufferers as well being customers, however to additionally allow it to raised meet their nuanced wants with extra personalised “seamless” experiences.
LaShonda and I chat about how one of these work is already occurring at CVS Well being and Moderna – the 2 marquee buyer tales shared throughout the keynote – in addition to how different healthcare organizations can profit from “placing information on the middle” of their well being fairness initiatives. Her finest recommendation for well being and life sciences companies as they work on bettering well being entry for all? Tune in to search out out!
