MTV’s “Intercourse isn’t any accident“ marketing campaign was a public service announcement (PSA) marketing campaign that aired in america from 1990 to 1994. The marketing campaign was created to advertise protected intercourse and accountable decision-making amongst younger folks.
The marketing campaign featured quite a lot of PSAs, every with a unique message about protected intercourse. Among the PSAs featured celebrities, equivalent to Marky Mark and Shannen Doherty, speaking about their very own experiences with protected intercourse. Different PSAs featured real-life tales of people that had contracted sexually transmitted illnesses (STDs).
The “Intercourse isn’t any accident” marketing campaign was probably the most profitable public well being campaigns of its time. It’s estimated that the marketing campaign helped to cut back the variety of unplanned pregnancies and STDs amongst younger folks by as a lot as 20%.
Messages of the Advert Marketing campaign, PSAs:
Listed here are a number of the key messages of the marketing campaign:
- Intercourse is a alternative, not an accident.
- There are penalties to unprotected intercourse.
- You’ll be able to forestall being pregnant and STDs by utilizing contraception and condoms.
- It’s okay to say no to intercourse.
- You’ll be able to discuss to your dad and mom or a trusted grownup about intercourse.
The “Intercourse isn’t any accident” marketing campaign was a groundbreaking effort to advertise safe sex and accountable decision-making amongst younger folks. The marketing campaign’s success helped to alter the best way that younger folks discuss intercourse and made it extra doubtless that they might make protected selections.
Intercourse Is No Accident Comedian E book Advertisements:
Additionally they revealed a number of comedian book-style advertisements in magazines together with these:
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