Are the Kids Alright? On Cottagecore, Quiet Luxury, Clean Girl and Other Internet Aesthetics

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Edited by Aaron Meskin (College of Georgia) and Alex King (Simon Fraser College)

A latest New York Instances Journal article caught my eye due to its authentic title: “‘Aesthetics’ Are Not an Id. Teenagers Deserve Higher.” I believed, wait a second, ‘Aesthetics,’ within the sense wherein I take advantage of the time period, is essential to my id, and youngsters speaking about the usual of style is fairly nice. However the writer, Mireille Silcoff, meant one thing completely different by the time period. She’s speaking about web “aesthetics” like Dark and Light Academia, Royalcore and Seapunk (see the image above).

Silcoff argues that aesthetics like these don’t supply a lot for at this time’s youth. True subcultures—punk, metalheads, skaters, membership children—Silcoff argues, are capable of present neighborhood and a sturdy sense of id. Web aesthetics don’t do a great job with these. Or so Silcoff says. Is she proper? Alex and I believed we higher verify with the youngsters. So we reached out to some Gen Z and Millennial college students and school for his or her ideas.

However earlier than we flip it over to the youth, this outdated Gen Xer desires to say one factor about subcultures. Again in my day, most teenagers didn’t belong to them! There weren’t—in truth—that many punks, skaters, and goths. They had been subcultures. (Word that even being a fan of punk or goth was by no means sufficient to be a part of these subcultures. I listened to a whole lot of punk and went to hardcore reveals in my teenagers however was by no means a punk.) What about preppies? Possibly there was a preppy subculture at one time. In that case, I’m unsure it’s one which deserves to be remembered fondly. However again within the 80s and 90s, preppy was—at the very least for most individuals—a trend alternative (i.e., an aesthetic) relatively than a subculture. So I’m a bit skeptical of Silcoff’s nostalgia for subcultures. They may have supplied some folks a way of neighborhood and id, however for the overwhelming majority of teenagers they did no such factor.

The seven authors of the items beneath present a nuanced view of the function of aesthetics and subcultures in up to date youth tradition. They offer us purpose to suppose that the youngsters are alright.

— Aaron Meskin

  • Fisher Benson (he/him), school scholar in Philosophy, Knox School
  • Lola Chamberlain (she/they), school scholar in English and Philosophy, Knox School
  • Celia Gentle (she/her), Masters scholar, Simon Fraser College
  • Alice Harberd (she/her), PhD scholar in Philosophy, College School London
  • Nava Karimi (she/her), school scholar in English and Philosophy, Simon Fraser College
  • Evan Malone (he/him), Assistant Professor of Philosophy, Lone Star School
  • Angela Sun (she/her), Assistant Professor of Philosophy, Washington and Lee College


Fisher Benson

Fisher Benson is a junior philosophy main at Knox School in Galesburg, IL. He’s a music hobbyist, metalhead, and experimental pop fanatic who adopts barely extra colourful variations of hardcore and emo aesthetics.

There’s a whole lot of reality in Mireille Silcoff’s piece. There’s a dearth of tangible subcultures for up to date teenagers to essentially sink their enamel into. The web age has resulted in a kind of granulation of identifiable subcultures into micro-aesthetics and area of interest types that don’t have a lot substance exterior of visible enchantment. That being mentioned, we shouldn’t doubt the resourcefulness of bored youngsters of their quests to seek out significant senses of self. Though I can solely converse anecdotally, mixing and patchworking aesthetics into the precise match for oneself appears to be the way in which ahead, with or with out the help of subcultures.

Simply because there are fewer giant and recognizable subcultures doesn’t imply that there aren’t nonetheless subcultures for youngsters to immerse themselves in; nevertheless, the way in which that immersion occurs has modified a bit. I spent my teen years going to small punk and metallic reveals and listening to as a lot new music as I might discover. I grew my hair out, purchased band tees, and began to confidently carve out my id as a metalhead, however I used to be concurrently afraid of limiting myself to only that one model of me. I think about that the majority teenagers really feel the identical: they don’t wish to lock themselves into anyone factor with out exploring all their choices first. They may be determined for a way of id, however they’re additionally determined to get it proper.

My associates and I had our frequent curiosity in metallic and the metallic scene, however we additionally had a whole lot of different pursuits we preferred simply as a lot, so we’d discuss them and swap suggestions or search for issues collectively. Our dominant subculture was important to our senses of self, but it surely didn’t rule us fully. It was one thing we participated in and supported by going to reveals, shopping for merch, and speaking to different followers, however that didn’t dictate completely all the pieces we had been. That is completely different from how Silcoff represents the subcultures of her youth—as all-encompassing and imposing presences within the lives of taking part teenagers. This isn’t what we wish. We wish to be ourselves with out worrying about how that impacts our standing in whichever scene we belong to. Somewhat than on the lookout for a neighborhood that may take us in, we simply made considered one of our personal that would shift and alter with us, and I feel that’s how most individuals in our era worth subcultures and aesthetics.

The infinite wave of minutely differing aesthetics could also be vapid and nonsensical, but it surely’s a mistake to suppose that it has changed subcultures totally. What you’ll be able to see of those aesthetics on the web is a sampler. It’s a starter package to get children focused on completely different types or concepts that they could wish to pursue. It’s a mistake to depart it there, although. The seek for which means begins with dialogue between curious associates who determine to discover these items collectively, encouraging one another to hunt out music, artwork, hobbies, and different identity-defining experiences which may—however needn’t—coincide with the aesthetics they’re so drawn to. Youngsters will all the time discover and create which means the place it’s lacking, so don’t pity them an excessive amount of.


Lola Chamberlain

Lola Chamberlain is a senior philosophy and English literature double-major at Knox School in Galesburg, IL. They really feel at house within the Minneapolis puppet scene, at a Bluegrass jam session, and wearing normcore.

The thought of “youth tradition” all the time provokes a certain quantity of hysteria from the parental era—intercourse, medicine, no-good delinquents, and so forth. and so forth. The newest and best disaster in youth tradition is, in fact, the web. Mireille Silcoff laments the rise of “core,” quick movies or memes which gather garments and objects into distinct aesthetics, divorced from any of the fabric or collective cultural practices which initially generated them. She thinks that core is a symptom of a development towards hyper-individuality and loneliness. As a Zoomer myself, I feel the hysteria is overblown. The error comes from a misinterpretation of younger folks’s relationship to the web, which is rarely actually consultant of how younger folks act or what we expect is cool.

The web doesn’t straightforwardly mirror or create youth tradition. Most younger folks aren’t cultural zombies, blindly copying no matter we see on-line. Whereas we definitely take inspiration from the web, we even have friendships with folks in actual life. Our type borrows from each. And in actual life, we spend time with individuals who share our pursuits, tastes, and hobbies. In my highschool, there have been nonetheless the jocks who performed sports activities collectively, the artsy children who painted or sculpted, the avid gamers who gamed, and so forth. Whereas maybe none of those teams are as visually distinct as punks or ravers, they nonetheless have semi-cohesive types based mostly on frequent cultural practices.

So when younger folks at this time take a look at completely different aesthetics or cores, we hardly ever search for a recipe telling us precisely what to put on or the way to look. There’s nonetheless the impetus to slot in with our group of associates, and specific our pursuits by means of what we put on. To most younger folks, core features extra as a degree of inspiration than a rulebook to evolve to. That’s why mainstream youth trend remains to be comparatively tame and homogenous as an alternative of fragmented and weird.

And identical to we don’t copy each aesthetic which appeals to us, we don’t share each a part of our lives on-line both—particularly these components which may not please our dad and mom. The misplaced IRL meetups that Silcoff grieves (raves, home reveals, loitering within the park after darkish) are nonetheless occurring, however these are precisely the sorts of issues that younger persons are most keen to maintain secret and due to this fact off the web.

Parallel up to now, the individuals who submit and create aesthetic content material for the web don’t symbolize the counterculture of at this time. A lot of the subversive folks I do know in particular scenes don’t have Instagram accounts in any respect—it’s passé to domesticate a private model, to egotistically vie for relevance on the web. I think we wouldn’t see members of present punk scenes making TikToks or BeReals. A content material creator is a really explicit type of one that actually cares about what their mainstream viewers thinks of them and crafts their picture based mostly on what sells. Counterculture, in all its iterations, has all the time been about rejecting acceptance and validation from the mainstream—and so we shouldn’t look forward to finding it within the ranks of content material creators.

None of that is to say that the web has had no impact on younger folks at this time. However I feel it’s essential when writing and fascinated by on-line developments for older folks to do not forget that what occurs on the web shouldn’t be actuality, however a filtered, Photoshopped, and commodified model of it. And that’s web 101 stuff!


Celia Mild

Celia Mild is a Masters scholar at Simon Fraser College in Burnaby, BC. She’s presently engaged on ethical and aesthetic testimony, and has an meaningless appreciation for rocks of all types.  

Subcultures are disappearing and the aesthetics that go together with them are being left behind as mere costumes. However this isn’t essentially a purpose to pity children as of late.

Heading into highschool within the early 2010s, there was nonetheless a vestigial understanding of how the outdated subcultures labored. If somebody wearing a goth or nation aesthetic, it could possibly be assumed that they had been a sure type of individual. In consequence, most of us wearing what can solely be described as a traditional, boring aesthetic. The one time we did costume in line with particular aesthetics was throughout spirit weeks once we would have Preppy Gown Tuesday or Hippy Wednesday. These had been days we might costume up in enjoyable aesthetics with out the luggage.

The difficulty on different days appeared to be that we had been all afraid of being seen as posers. Or at the very least this was the case in Spokane, Washington. Every aesthetic was nonetheless related to a significant thought of the way to be, however there was no purpose to decide on one aesthetic over one other besides that it seemed cool to you. There was a pressure between the extent of dedication to, and a scarcity of purpose for, an aesthetic.

Gen Z appears to have resolved this pressure by lowering the extent of dedication an aesthetic requires. It’s now not true that the way you costume essentially displays one thing significant about who you’re. One doesn’t even have to have an aesthetic. The entire level is that you could have cottagecore vibes at some point and western-gothic the following, and the one purpose you want is that you simply felt prefer it on the day. Aesthetics are a enjoyable option to mess around with who you’re with out having to decide to an entire id.

Whereas one would possibly fear that the dearth of dedication would result in a scarcity of neighborhood, this isn’t what we discover. Even those that don’t decide to an aesthetic discover neighborhood within the issues they do decide to. Within the aesthetic wasteland of my highschool years, I used to be nonetheless capable of construct a neighborhood with the youngsters I took dance lessons with. On the whole, there can nonetheless be significant actions that persons are dedicated to even whereas their aesthetic are altering.

However one other fear is that the factor persons are committing to as of late is simply maintaining with the latest meaningless aesthetic. One solely learns to bounce as a result of it’s a part of the latest development. As quickly as they get bored, they transfer on to the following factor. But it surely’s not the dearth of which means behind aesthetics that’s the actual supply of fear right here. As a substitute, it’s the prioritization of one thing meaningless over doing one thing significant. And the dearth of connection between aesthetics and which means isn’t a purpose to imagine children at this time aren’t doing significant issues. 


Alice Harberd

Alice Harberd is a PhD scholar at College School London focused on aesthetics and ethical psychology. She additionally works as a choral singer. A few of her favourite domains of aesthetic expertise are: meals, friendship, music, and nature. In the meanwhile she is considering what half the aesthetic performs in our conceptions of ourselves – notably the tales we inform about ourselves.

Full disclosure: I’m a millennial, and one of many least on-line folks I do know. I depend on my beloved associates Fran and Emma, true digital natives, to clarify the Web to me.

I used to be additionally a garbage teenager. I by no means managed to be a part of any subculture—I had emo associates and hipster associates, however the thought of nailing my colours to the mast and revealing myself as discernibly one factor or one other embarrassed and terrified me. However there isn’t any such factor as aesthetic neutrality, so indecision left me with a weird mish-mash of types. I wore Ugg Boots and body-con clothes, but in addition monumental patterned jumpers with elbow-holes—cast-offs from my cozily retro dad and mom. Associates generally tried to assist me out by sending me songs from LimeWire or taking me to Primark, however in the end I used to be a hopeless case.

So, I discover it exhausting to sympathise with Silcoff’s nostalgia for subcultures that clear up the issues of id by giving us all-consuming however singular solutions to questions on who we’re and what we care about. I feel the solutions to those questions, for a lot of, are irreducibly plural. As Mary Midgley says in Wickedness (1984):

[Doctor Jekyll] was partly proper: we’re every not just one but in addition many… A few of us have to carry a gathering each time we wish to do one thing solely barely troublesome, with a view to discover the self who’s able to enterprise it…

I feel Silcoff is correct to take significantly the hyperlink between aesthetic tastes and identities: our tastes are thickly related with our wider sensibilities in methods we merely can’t clarify if we estrange the aesthetic from all the pieces else. This is the reason so typically conflicts in aesthetic sensibility are skilled as conflicts: why there appears to be a problem with straightforwardly being a mod and a rocker, preppy and a skate rat.

However I don’t suppose the easiest way to deal with these conflicts is to succeed in for an all-consuming template of cultural identification which merely denies a few of my aesthetic selves, or says that they’re lame. Silcoff says youngsters are “trying, exhausting, for id, for validation, for the dignification of their style.” I’m positive they’re—however I don’t suppose they should look exterior themselves, and in direction of the validation of conformity with a unified subculture, to do that. I don’t suppose they want something besides the assets to just accept and delight within the pluralities they home.

Maybe the lightness, the very changeability of TikTok aesthetics has this benefit over subcultures: you’ll be able to strive them on and take them off. They counsel a extra life like and joyful orientation to the plurality of id than earlier generations have managed—much less shackled by the burden of authenticity as consistency. In SOPHIE’s magisterial riposte to Madonna, Immaterial Women, she celebrates the plasticity of id:

We’re simply, im-ma-ma-material (I could possibly be something I need)
… (anyhow, anyplace, anywhere, anybody that I need)

At all times the identical and by no means the identical


Nava Karimi

Nava Karimi is a third-year English and Philosophy double main at Simon Fraser College in Burnaby, BC. She enjoys studying about all types of philosophical matters and spends her time listening to music, studying, writing, and representing the stereotypical “alt philosophy major-barista” aesthetic.

Younger folks don’t take part in subcultures in the identical methods they as soon as did, however it will be mistaken responsible us. Within the digital age, subcultures appear to be condensed and repackaged because the “aesthetics” discovered on-line, although they lack a lot of their former attributes. Subcultures present neighborhood and an area for sharing concepts and actions, and to be part of one can contribute enormously to an individual’s sense of id. These days, we’re confronted with the fixed strain to eat, which results in a commodification of self. In consequence, our sense of self turns into depending on the consumption of sure packages of products and pictures.

The fashionable quest for a way of self morphs right into a want for others to know that—“Hey! I eat these explicit merchandise and I’ve the related pursuits!” I bear in mind scrolling on TikTok within the 2020 quarantine period and discovering useful guides to adopting cool new seems: for the “Clear Lady” aesthetic, you’d want to purchase hair gel for slicked-back buns and lip gloss for the “no-makeup make-up look,” however for “Darkish Academia,” you’d want infinite sweater vests and fancy notebooks.

The goal is now to be considered as residing a life aligned with the associations of the aesthetic in query, relatively than one aligned with the behaviors of contributors in a subculture. These rigorously crafted digital shows of self lengthen to day by day life: How do I costume extra cottagecore? How do I look extra fairygrunge? Id is lowered to some attention-grabbing buzzwords understood solely by a selected, chronically on-line crowd.

If these “aesthetics” have gotten a dominant kind of subculture, plainly it has by no means been simpler to take part in them, however I discover that’s has additionally by no means been extra lonely to be part of them. Somewhat than requiring time, connection, and shared beliefs—or extra importantly, beliefs and pursuits opposite to culturally dominant norms—all that’s required now could be a sure look. To be part of these aesthetics is merely to carry out the related picture. I snigger it off when folks guess my music style based mostly on my septum piercing and the Doc Martens I’m sporting, however I discover myself falling into the entice, too, aware that I’m making an attempt to emulate an “Alt Lady Starter Pack” submit I noticed on Instagram earlier within the week.

I discover myself caught between a want to be part of my most popular aesthetic and the popularity that this aesthetic is meaningless past the confines of the web. Possibly we cling to those aesthetics merely from a want to be perceived as completely different. It offers a type of edginess, however in a extra accessible method than committing to the approach to life of a real counterculture. Or maybe these on-line aesthetics are a manifestation of that very same want for neighborhood discovered within the members of older subcultures. Wanting on-line and discovering others who share your humour, pursuits, and picture offers a type of closeness or belonging, and subscribing to a selected aesthetic could also be the easiest way to realize the shared expertise of bygone subcultures within the digital age.


Evan Malone

Evan Malone is Assistant Professor of Philosophy at Lone Star School. Evan’s analysis explores the ways in which genres perform as aesthetic communities, producing their very own ideas, practices, norms, and new agential identities. You’ll be able to observe Evan on Bluesky at @evanmalone.bsky.social.

Once I was a young person within the Houston straight edge hardcore scene, you wore a plain white t-shirt, skinny denims, and Converse All Stars or Vans Sk8-Hello’s. For those who had been actually dedicated, you had a tattoo of three black Xs. The whole lot about this was an extension of the scene’s values. It was egalitarian in that it didn’t supply alternatives for conspicuous consumption, no leather-based (common in different punk scenes) meant no animal byproducts, and your tattoo was a method for the neighborhood to know your commitments and enable you keep accountable. The identical was true for the music. As an illustration, yelled gang vocals and easy songs meant that everybody might sing alongside collectively, constructing solidarity, no matter ability. Each facet labored to type an built-in complete, and that full imaginative and prescient was a press release about us.

Scenes open up novel, communal aesthetic practices. And not using a context, historical past, or neighborhood, it’s exhausting to see musical options as something greater than the creative selections of particular person artists. It’s simply as exhausting to see the style of a style as something aside from expressing a person individual’s passing temper. “Aesthetics,” on this trendy sense, lack dedication, neighborhood, and historical past, and that makes it exhausting for aesthetic communities to barter their identities and values.

The transformation, from scenes to aesthetics, can be seen within the shift from genres to “vibes.” The construction of streaming funnels us right into a extra remoted aesthetic life. Spotify’s algorithms strip genres down into their atomic models, tracks, and decontextualizes them to be used as furnishings music. If not organized round moods (e.g., chill and hype), songs are offered in a steady undifferentiated stream with the specific perform of lubricating our motion by means of trendy life. Does Youth of Immediately’s “No Extra” belong in your “Chill Cooking,” “Hype Exercise,” or “Passive Recipient of Tradition” combine? All of aesthetic life is rendered fully free-floating and modular. There’s nothing essentially at odds, Spotify suggests, about having Double Dagger in your “Quiet Luxurious” playlist, as a result of it simply comes all the way down to how a listener feels or to what’s helpful to them. The query of whether or not and the way aesthetic life can matter to a neighborhood by no means appears to come up.

But, the place the tech world closes one door, it opens one other. Daily new aesthetic communities pop up in on-line boards. Followers are extra empowered than ever to develop their very own style communities, even in circumstances the place the artists aren’t truly conscious they make, as an example, mermaidcore. This has diminished the outsized energy that issues like labels and venues had beforehand. It even strips away the boundaries of geography. In precept, it presents the potential for a extra radically decentralized scene. The query that continues to be is whether or not the tech world of Zoomers can help an aesthetic neighborhood able to valuing collectively, appreciating collectively, and creating aesthetic practices that advance their shared company. The straight edge scene gave us a way of which means, id, and solidarity. Can the mermaidcore subreddit do the identical?


Angela Solar

Angela Sun is Assistant Professor of Philosophy at Washington and Lee College working in ethics, social philosophy, philosophy of motion, and aesthetics. You will discover snapshots of her professorial apparel on Instagram @prof_ange_.

I like garments. (I’ve joked with my college students that I turned a school professor partly as a result of I might put on what I needed to work daily with out worry of being overdressed. That’s a great a purpose as any for going into academia, proper?) I used to be additionally born in 1995, on the Millennial/Gen-Z cusp. I feel that makes me a goal of Mireille Silcoff’s article—a member of a era whose aesthetics are rooted not in any particular tradition, however in “being enjoyable and a woman and shopping for issues packaged with a shiny coloration on a white background.”

I feel Silcoff is correct: ladies my age aren’t focused on utilizing type as a method of connecting with a broader neighborhood. A buddy as soon as joked that I costume like a Republican senator’s younger, Asian spouse. Being linked to that neighborhood is definitely not why I put on lengthy A-line skirts, silk blouses, and Mary Janes. I don’t take into consideration the garments I put on (or the music I take heed to, the flicks I like, and so forth.) as rooted in and even associated to the folks I hang around with, the locations I am going, or my hobbies. But, I’m unsure that my aesthetic and social lives are pitiable in the way in which Silcoff suggests they should be.

One purpose why type and neighborhood don’t go hand-in-hand for me is the fashions of sturdy feminine friendship I had rising up within the late Nineties and early 2000s. The Spice Women—5 greatest associates who promoted lady energy, individuality, and self-expression—had been identified for every having a singular aesthetic and persona throughout the group: Ginger was daring and assured, Scary fierce and edgy, Child playful and girly, Sporty athletic and tomboyish, Posh smooth and complicated. The query “Are you a Carrie, Charlotte, Miranda, or Samantha?” was a recurring matter of dialog in highschool and school; it’s enjoyable to consider which Intercourse and the Metropolis character’s distinctive type your individual is most like. However the lady group that had probably the most profound influence on me was in all probability the one depicted in Ann Brashares’ Sisterhood of the Touring Pants. Lena, Tibby, Bridget, and Carmen couldn’t be extra completely different personality- and style-wise, however they love one another unconditionally. The pants that miraculously match every of them regardless of their numerous shapes and sizes are a not-so-subtle image of the irrelevance of superficial variations (like aesthetics) in the case of love and friendship.

Certain, there have been additionally a lot of representations of aesthetically outlined subcultures: Imply Women involves thoughts. Who can overlook the ROTC guys, preps, jocks, band geeks, and (in fact) the Plastics sitting within the segregated highschool cafeteria? Such depictions present attention-grabbing social commentary, however they make teen subcultures sound miserable. I additionally don’t suppose they’re consultant of what highschool is definitely like anymore. Once I was in highschool, there have been definitely common and unpopular children, however they weren’t, strictly talking, cliques. They had been merely buddy teams whose members frolicked collectively, not teams of associates outlined by an aesthetic and shared pursuits. In fact, members of the identical buddy group typically shared frequent options; it wasn’t an accident that some children ended up in the identical teams. However they weren’t outlined by subculture. At my highschool, buddy teams had been outlined racially: the favored children had been White.

It’s all the time thrilling to satisfy somebody who likes the identical garments as you, listens to the identical music as you, or shares the identical hobbies as you. But it surely’s not clear to me that missing the aesthetic assets to outline one’s type when it comes to a selected subculture deprives considered one of beneficial friendships and neighborhood. In actual fact, I feel there’s something lovely about communities outlined not by a shared aesthetic, however by mutual love and help, one thing that Silcoff’s account of the worth of aesthetically outlined subcultures overlooks.





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