Portuguese skilled soccer participant Cristiano Ronaldo introduced the launch of Erakulis, a wellness app that provides health, vitamin and psychological well being companies.
The athlete based the corporate to offer holistic well being choices that merge expertise and curated content material crafted below his steering.
Customers can entry personalised wellness plans, together with health applications, vitamin and psychological wellness choices, on-line video appointments with health-and-wellness consultants, and a neighborhood platform the place members can join.
The app is slated to launch on April 3.
“As knowledgeable athlete, self-discipline, focus, and stability have been key to my success on the sphere. The numerous hours of coaching, consideration to vitamin, and psychological preparation have performed a vital position in my journey. We have added these options into Erakulis,” Ronaldo mentioned in an announcement.
THE LARGER TREND
Ronaldo is certainly one of a number of athletes to hitch the health-and-wellness area.
Tennis star Serena Williams started investing in digital well being startups, together with digital and in-office healthcare supplier Juno Medical, which raised $12 million in Series A funding in 2022. The spherical was coled by the tennis star’s Serena Ventures.
Williams additionally invested in related health firm Tonal’s $45 million Series C funding raise in 2019. Basketball gamers Stephen Curry and Paul George {and professional} golfer Michelle Wie contributed to the corporate’s $110 million raise in 2020.
