Is the so-called “obesity epidemic” just a marketing strategy?

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Studying Time: 7 minutes

Set off Warning (TW): This posts mentions the “O” phrases quite a few occasions.


The subject material of this publish falls underneath the heading of unusual/not stunning, I believe. For me, listening to the data I’m about to share with you clarified some issues I already knew as a result of it lined up the main points neatly. Particularly, Huge Pharma’s culpability within the so-called “weight problems epidemic.”

Final week, I spent a really satisfying morning attending a digital weight-inclusive public well being symposium placed on by the College of California, Berkeley, Faculty of Public Well being. To my nice delight, the primary speaker was Katherine Flegal, an epidemiologist and senior scientist on the Facilities for Illness Management and Prevention (CDC).

When you subscribe to my e-newsletter, it’s possible you’ll do not forget that I wrote a bit about Flegal a number of months again, particularly referencing very strong 2005 and 2013 analysis papers she co-authored within the Journal of the American Medical Affiliation, which discovered that being “chubby” was related to decrease mortality charges than being “regular weight.”

I additionally wrote about how these papers actually twisted the knickers of white male-dominated public well being establishments, and the way they went after her with a vengeance. You may be taught extra about that particularly within the 2021 paper (“The obesity wars and the education of a researcher: A personal account”) Flegal wrote about her expertise, and in an excellent episode (“Is being fat bad for you?”) of the “Upkeep Section” podcast. (She additionally has a new article in Annual Review of Nutrition about her profession as a girl in analysis, which additionally addresses the knicker twisting).

The rising weight reduction drug market

Again to Flegal’s current speak, which began with the blunt assertion that the medicalization of physique measurement (the so-called “weight problems epidemic,”) was largely a product of efforts to advertise weight reduction medication. Anti-fatness and weight stigma could also be an incidental results of these advertising makes an attempt. In different phrases, collateral injury.

Flegal identified that plenty of language about weight right now is sensationalist, with “weight problems” is portrayed as essentially the most prevalent well being downside. Nevertheless, previous to the late 20th century “chubby” and “weight problems” weren’t thought-about a population-wide well being danger. Analysis within the Nineteen Seventies and Nineteen Eighties discovered that BMI was not associated to heart problems as soon as they thought-about different components.

Then, within the Nineteen Nineties got here a transition to the usage of prescription weight reduction medication for long-term therapy of “weight problems.” First got here Fen-Phen in 1992. In 1995, the Meals and Drug Administration accepted dexfenfluramine (Redux), and simply 3 months later, medical doctors had been writing 85,000 prescriptions every week. Flegal stated one securities analyst projected that gross sales of Redux would hit $1 billion in 5 years. That projection by no means got here to go, as a result of the Redux and Fen-Phen had been each withdrawn from the market in 1997 as a result of unfavourable cardiovascular negative effects. Sibutramine (Meridia), was accepted in 1997 as a supposedly safer different to Fen-Phen and Redux, then withdrawn in 2010. Orlistat (Xenical) was accepted by FDA in 1999 and remains to be round even though the negative effects embrace gasoline with oily anal discharge, and pressing or hard-to-control bowel actions. Enjoyable!

The medicalization of physique measurement

A spokesman for the pharmaceutical firm Roche stated “a part of our problem shifting ahead with Xenical is to ‘medicalize’ weight administration to physicians.” Why was it a “problem”? As a result of weight reduction was largely seen as a beauty concern, not as a well being concern:

  • The IRS wouldn’t enable weight reduction therapy to be thought-about as a medical deduction for tax functions.
  • Weight reduction medication had been comparatively ineffective and had a checkered historical past.
  • Medical insurance didn’t cowl weight reduction remedies…and iff insurance coverage doesn’t cowl it, medical doctors aren’t going to be reimbursed for it.

Round that very same time – in 1995 – the World Well being Group (WHO) published a report on body measures. The report was greater than 400 pages lengthy. It took two years to place collectively, concerned dozens of scientists, and coated all ages and plenty of subjects. The report used BMI to outline three grades of “chubby” (word: not “weight problems”) and described the strategy used to ascertain cut-off factors as largely arbitrary. They did outline “weight problems” as a level of fats storage related to clearly elevated well being dangers – however famous that there was an absence of scientific consensus on what this meant, precisely.

Enter the Worldwide Weight problems Job Power (IOTF), which was arrange as a charity within the UK in 1996 by professor Phillip James. By 2000, IOTF had 29 “weight problems skilled” members from 19 totally different international locations. Whereas this group was a stand-alone entity and never a part of WHO, folks generally thought that the group was, in reality a part of WHO. This in fact gave it an unearned air of authority and status.

Lobbyists pushing “public well being”

IOTF’s mission was to tell the worlds’ governments concerning the urgency of the “weight problems” downside and to influence them that the time to behave was now. Sure, they had been a lobbying group and, look forward to it…they got their money from drug companies. In a 2013 interview with the UK newspaper The Guardian, James stated drug corporations gave him checks for about 200,000 British kilos at a time. (That’s roughly the equal of 412,000 U.S. {dollars} right now.) James claims the drug corporations didn’t ask him a to push any particular agenda, however it’s naïve to suppose that each one that cash didn’t affect his conduct.

Actually, the drug corporations would profit from raised consciousness of the “weight problems downside,” as a result of they wanted to promote their weight reduction product.

In a 2008 article revealed within the Worldwide Journal of Weight problems, James wrote that the IOTF was established with the specific goal of getting a particular session with WHO that will be “solely dedicated to weight problems.” WHO was really reluctant to have a session on weight problems. It wasn’t a part of its biennial plan, and WHO’s govt board hadn’t agreed to it. However the assembly occurred, and a draft report written by IOTF turned the official working doc, with solely minor revisions. This report had new BMI classes. BMI of 25-30 was now “pre-obese”

WHO took the weird step of disseminating an interim model of the report in 1998. Then IOTF paid to have free copies despatched to well being ministers of all 192 UN international locations and to any others who requested it. (Flegal stated she obtained two copies regardless that she didn’t request them.) So, why launch the report early if it was going to return out formally in a number of years anyway?

Poof…you’re now “chubby”

Flegal stated on the identical time the WHO stuff was occurring, the NIH Nationwide Coronary heart, Lung and Blood Institute (NHLBI) committee was making ready new medical tips for “chubby and weight problems.” 4 IOTF members (together with the chair) had been on that committee. Maybe this why the WHO report got here out early…to affect the NHBLI report.

Essentially the most vital results of these medical tips was that the BMI cutoff for “chubby” was lowered from 27 (28 for males) to 25. So in a single day, tens of millions of individuals turned “chubby,” at the least in line with the NIH. “Weight problems” was now outlined as BMI 30 or greater.

The NHLBI tips obtained criticism, together with concern that the brand new tips left the door open for widespread use of weight-reduction plan medication – and doubtlessly for weight stigma. Amongst different issues had been that the rules didn’t take into consideration essential ethnic variations in weight that had been noticed (and debated) for years. Even former Surgeon Normal C. Everett Koop stated broadening the definition of chubby “will confuse the general public and the medical group. It needlessly stigmatizes tens of millions of People and lacks a strong scientific rational.”

A 1999 New York Times article identified that the brand new “chubby” and “weight problems” reduce factors supplied the pharmaceutical trade with “a booming new marketplace for weight loss supplements for the overweight, virtually served to the businesses on a silver platter by the federal government.” However who precisely ended up taking these medication?

Knowledge gathered from the Nationwide Well being and Vitamin Examination Survey between 2013-2016 discovered that it’s not simply individuals who have BMIs within the “chubby” or “overweight” class who’re making an attempt to drop pounds. Greater than 35 % of ladies with BMIs within the “underweight” or “regular weight” classes tried to drop pounds within the earlier yr, as proven on this graph:

Formally labeling “weight problems” as a illness

Returning to our unique timeline, IOTF was working laborious to get the Facilities for Medicare & Medicaid Companies (CMS) to cease prohibiting protection for weight problems therapy. The Medicare Protection Handbook stated fairly clearly that “Weight problems itself can’t be thought-about an sickness… Program fee might not be made for therapy of weight problems alone since this therapy is just not affordable and obligatory for the analysis or therapy of sickness or damage.” That is vital, as a result of medical health insurance corporations usually observe the lead of Medicare’s suggestions.

In 2001, somebody who was a member of each IOTF and the CDC engineered a CDC assembly about together with “weight problems” therapy in healthcare profit plans. In different phrases, about reimbursing healthcare suppliers for weight problems therapy. CDC adopted up by requesting that CMS take away the prohibitive language from the Medicare handbook, which CMS did in 2004.

Then, in 2013 the American Medical Affiliation acknowledged “weight problems” as a power illness. This flouted the suggestions of its Committee on Science and Public Well being that “weight problems” ought to not be formally labeled as a illness, for a number of causes.

  • “Weight problems” doesn’t match the definition of a medical illness. It has no signs, it’s not at all times dangerous, and for some folks in some circumstances, it could really be protecting.
  • Many consultants suppose “weight problems” — the physique effectively storing energy as fats — is a standard adaptation to a set of circumstances (durations of famine) that’s held true for a lot of human historical past. Our bodies that have a tendency towards “weight problems” aren’t diseased – they’re merely extra environment friendly than naturally lean our bodies.
  • Medicalizing “weight problems” might harm sufferers by amplifying stigma round weight and pushing folks into pointless and ineffective “remedies.”

There’s a wonderful article in The Atlantic (“How obesity became a disease”) that discusses this and extra.


Carrie Dennett is a Pacific Northwest-based registered dietitian nutritionist, freelance author, intuitive consuming counselor, creator, and speaker. Her superpowers embrace busting diet myths and empowering ladies to really feel higher of their our bodies and make meals selections that help pleasure, diet and well being.

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