Digital well being content material and providers supplier WebMD introduced it has acquired know-how and knowledge analytics firm Mercury Healthcare from non-public fairness agency Vestar Capital Companions for an undisclosed sum.
By the deal, Mercury will be part of WebMD Supplier, the corporate’s enterprise targeted on consumer-physician engagement and scientific schooling. Mercury’s analytics options are geared in direction of giving well being techniques the flexibility to research, goal and talk significant data to the focused affected person, whereas concurrently providing transparency and efficiency knowledge to the supplier.
The corporate additionally provides providers that goal to enhance patient-retention methods, patient-engagement options, together with a library of pre-built connectors and APIs, and knowledge analytics options with tiered knowledge layering and predictive fashions.
“The addition of Mercury Healthcare accelerates our mission to tell each determination level alongside the affected person’s journey, from discovery to restoration,” Ann Bilyew, well being and group normal supervisor of WebMD Supplier Providers, stated in a statement.
She referred to as the acquisition of Mercury, “a significant funding in” WebMD’s persevering with technique to empower purchasers with the very best knowledge, content material, know-how and providers.
“The merging of those two trade leaders will empower each well being system with the options wanted to make sure each affected person receives the care they want when and the way they want it,” Bilyew continued.
WHY IT MATTERS
The pandemic has caused main modifications within the relationship between customers and their healthcare suppliers, in line with a recent interview on HIMSS TV with Kyruus’ Scott Andrews and HealthSparq’s Harlan Edlin.
As affected person care channels change into extra fragmented, it is important that coordination in patient-provider communications change into extra built-in.
THE LARGER TREND
The deal follows WebMD’s acquisition of Wellness Community final July, which created academic assets and engagement instruments for sufferers, and included a library of movies and printable assets referred to as HealthClips that contact on 24 therapeutic areas.
In February WellSky announced plans to amass patient-engagement instrument TapCloud, a patient-facing app that lets customers talk with clinicians and report signs,
On the scientific aspect, suppliers can entry details about patient-reported outcomes. The EHR-agnostic know-how additionally permits docs to speak with sufferers.
