Privia Health-backed Texas medical group launches OB/GYN initiative

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Multispecialty medical group Privia Medical Group Gulf Coast, a part of doctor enablement firm Privia Health, is partnering with tech-enabled girls’s well being startup Iron Health to launch an initiative that binds well being companies with OB/GYN care dubbed Privia Wellness.

Iron Well being dubs itself as a digital extension of an OB/GYN apply, providing major care and psychological well being companies, affected person screening, digital care and direct messaging choices, EHR integration and affected person and inhabitants well being information insights. The corporate additionally connects major and specialty care suppliers whereas aiding with coordinated care.

The brand new initiative will present sufferers of the Texas-based medical group with Iron Well being’s weight administration instruments, in addition to hormone substitute remedy, nutraceuticals, and sleep and mind well being choices.  

“Ladies belief their OB/GYN with essentially the most intimate components of their lives,” Stephanie Winans, CEO and cofounder of Iron Well being, instructed MobiHealthNews in an e-mail. “Our partnership with Privia Medical Group aligns with the shared imaginative and prescient of delivering complete healthcare that caters to girls’s evolving wants and expectations. With over 400 suppliers serving greater than 1 million sufferers, we’re excited to accomplice with Privia Medical Group Gulf Coast to supply accessible and built-in care, leveraging the present belief relationship between sufferers and their OB/GYN.”

THE LARGER TREND

New York-based Iron Well being, constructed at Redesign Health, launched in March with $4.5 million in seed funding. March of Dimes’ Innovation Fund contributed to the corporate’s seed funding and is a strategic investor and accomplice. 

Different corporations working to enhance girls’s healthcare choices embody menopause-focused telehealth startup Evernow, Serena Williams-backed hybrid care supplier Juno Medical, and digital well being startup Tia, which mixes digital and in-person care, together with acupuncture and first, psychological and gynecological care. 

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