Put your stellar advertising and marketing abilities to amplify the impression of a world famend wellness model.
Ziva, Inc. is a purpose-driven wellness firm providing trainings to assist individuals not solely carry out on the high of their sport, however have a good time doing it.
Based by Emily Fletcher in 2011, Ziva has taught greater than 50,000 individuals the Ziva strategy of mindfulness, meditation and manifesting in 111 international locations. The Ziva Method helps you entry your full psychological and emotional potential so you may carry out on the high of your sport. Ziva is completely different from most meditation packages on the market: we provide elegant digital programs that make you a self-sufficient meditator. After commencement, college students have these highly effective instruments to take with them for all times. Our course completion and adoption charges are unprecedented. We’re engaged on a brand new digital course referred to as Sacred Secret which is an embodied manifestation system that helps individuals faucet into their sexual vitality to magnetize the lifetime of their wildest creativeness.
Firm tradition is collaborative, compassionate, modern and energetic. Our firm mission is to assist individuals flip up the dial on their creativity and private energy by alchemizing stress to pleasure utilizing meditation, pleasure and medication – all so we will resolve the world’s most urgent challenges. And have a good time doing it.
Place Description
As a frontrunner in our stellar advertising and marketing workforce, this position might be liable for devising, implementing and serving to execute digital advertising and marketing methods to drive on-line visitors, enhance conversion charges, and enhance gross sales for our e-commerce platform and stay occasions. This position requires a deep understanding of digital advertising and marketing channels, shopper habits, associates and e-commerce tendencies to maximise on-line visibility and income.
We’re searching for an amplifier. Somebody who can take the 13 years of magic and therapeutic we’ve created and actually scale this to a world motion.
Tasks:
- Marketing campaign Administration:
- Plan, execute/oversee, and optimize digital advertising and marketing campaigns throughout varied channels comparable to social media, engines like google, e-mail advertising and marketing, and affiliate packages.
- Monitor marketing campaign efficiency/ funnels, analyze key metrics, and alter methods to make sure most ROI.
- Content material & Product Creation:
- Oversee and information the creation of partaking and conversion-focused content material for digital platforms, together with product descriptions, weblog posts, social media posts, emails, and different ads.
- Collaborate with the artistic workforce to develop visible property, movies, and multimedia content material to reinforce the web buying expertise.
- Develop methods for brand new product creation to successfully meet our prospects’ wants and evolve as a model and enterprise.
- Develop merchandise that deepen our relationship with our prospects, permitting them to proceed taking part of their Ziva journey for years to return.
- Information creation of recent product verticals and new product varieties whereas sustaining readability inside our model and mission.
- web optimization and SEM:
- Implement web optimization finest practices to enhance natural search visibility and drive certified visitors to the advertising and marketing web site.
- Handle search engine advertising and marketing (SEM) campaigns, together with key phrase analysis, advert copywriting, and efficiency monitoring.
- Social Media Administration:
- Work with the social media supervisor to supervise and information the event and execution of social media methods to construct model consciousness, have interaction with the viewers, and drive visitors to the e-commerce platform.
- Monitor social media channels and gross sales responses to buyer inquiries, and handle on-line popularity.
- E-mail Advertising and marketing Administration:
- Work with content material supervisor to supervise, optimize and execute e-mail advertising and marketing campaigns to nurture leads, promote merchandise, and encourage continued studying.
- Analytics and Reporting:
- Make the most of net analytics instruments (e.g., Google Analytics) and CRM software program to trace web site visitors, consumer habits, and conversion metrics.
- Generate common experiences on digital advertising and marketing efficiency, highlighting key insights, tendencies, and alternatives for optimization.
{Qualifications}:
- 3+ years of progressive promoting of knowledge merchandise on-line required
- Well being and wellness business extremely most popular with particular information of affiliate and influencer advertising and marketing a plus
- Diploma in advertising and marketing and/or associated enterprise discipline
- Minimal of three years expertise in managing direct response / e-commerce advertising and marketing
- Robust understanding and expertise creating and maximizing upsell funnels, Meta advertisements, and dealing with associates
- Glorious knowledge analytics and net analytics required to enhance a buyer expertise, with skill to interpret knowledge and draw actionable insights
- Background in direct response copywriting most popular (along with ecomm)
- 3+ years of expertise creating and optimizing advertising and marketing campaigns and funnels
- 3+ Years of progressive administration and workforce growth expertise
- Robust initiative, creativity and a metrics-driven pursuit of excellence
- A results-driven marketer who craves fixed enchancment and enjoys working throughout groups and can be comfy managing a small workforce
- Strategic and tactical skill mixed with professional relationship administration abilities and a spotlight to element
- Robust enterprise acumen and a few understanding of budgets, P&L statements
- Robust work ethic with skill to take possession, roll up sleeves and get issues executed
- Private curiosity in health, wellness and general well being
- Proficiency in digital advertising and marketing instruments and platforms comparable to Google Adverts, Fb Adverts Supervisor, or different related digital advertising and marketing instruments
- Skill to work independently and as a part of a collaborative workforce
- Up-to-date information of e-commerce tendencies, applied sciences, and finest practices
Most popular {Qualifications}:
- Expertise with e-commerce platforms comparable to WooCommerce, and so forth.
- Familiarity with A/B testing methodologies and conversion charge optimization strategies
Notice: This job description is meant to convey data important to understanding the scope of the place and isn’t an exhaustive listing of abilities, efforts, duties, tasks, or working circumstances related to it. Duties could also be added, eliminated, or modified as essential to fulfill the wants of the group.
The best way to Apply
That is an thrilling alternative to hitch a quickly rising firm with inspiring values and an actual give attention to the advantage of others. We care deeply in regards to the work that we do and one another. We’re hyper-dedicated, and have impeccable consideration to element. In the event you really feel aligned with this mission, and have the background to match, please apply by finishing this form, which incorporates questions on you and your expertise. Additionally, you will be requested to add a resume and canopy letter.
We’re strongly dedicated to hiring a various and multicultural workforce. We encourage and are excited to obtain functions from historically under-represented backgrounds.
